Placing ads on websites can basically be a web business in itself. There are literally millions of potential websites you can advertise on. Lots of people have even written books on how to make this work.
The key in my opinion is to advertise on sites that charge a small fee. If you pay too much for your ads you may lose money. Only buy ads that are at a cost you are comfortable with.
You also need to buy ads only on websites that are highly related to the subject of your website. If it isn't related you will get people clicking on your ads who won't buy what you are selling.
Targetting your potential clients is very important.
A good way to find websites to place ads on is to do several searches on google for keywords that are highly targetted to your niche. And then handpick the websites you like and contact the website owner and ask him how much he charges for ad space on his website.
There are also many other ways to tackle this task of placing ads on websites. Here are some good videos about placing ads on websites that offer many excellent tips and tricks that will help you.
Advertising Techniques - Media Buying
This video talks about media buying planners and the services they provide to companies. It also talks about buying the media ads yourself. This video gives a good overview of what media buying is.
Online advertising made easy by Traffiq.com
This video walks you through setting up a campaign on traffiq.com. Traffiq.com is one of the biggest and most well known media buying sites on the internet. You can buy tons of ads from them, a lot of the ads you can buy are at a great price. The key is promoting something that will work well with the site you are advertising on. You need to choose an audience that will be interested in what you have to offer. If you choose an audience that is not suited for your brand of offers you are promoting, then you will probably lose money with media buying.
You need to advertise on sites that will be interested in what you have to offer. You also need to choose the right demographics for your media buys. If your product or service is only available to the United States, then you should only advertise to people that actually live in the United States.
Media buying strategy in a web 2.0 world
Marketing strategies are different for each market. Rich media is used for sites where they don't necessarily want the visitor to leave the site he is already on.
Generate 200k email address through media buying
The author of this video talks about how he generated massive amounts of traffic through media buys. He also talks about the money he made and how much he paid per email address. There is still today a ton of traffic to be bought, you just need a good offer to offer people. If you use the word free in your promotion it will work much better.
When people see the word free they act irrationally and they respond to the word free, they take action. You can offer a free dvd, a free course, free advice or anything of value as long as it's free. You need to make your free offer provide as much value as possible. This is a really good video which shows the potential of online marketing. The author also used affiliate networks so that he could get affiliates promoting his offer for him.
The importance of internet advertising networks
This video talks about many of the things you have to consider when choosing an ad network to advertise on. An ad network is basically a network where you can choose to advertise on several websites within the network. Facebook or Plentyoffish are not ad networks, they are websites with lots of traffic that offer advertising.
With an ad network you can advertise on several sites, and most of the time you can choose your placements within the network. The author then gives a few names of ad networks he has successfully advertised on.
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